Coverage of high-potential mid-market firms in Poland


TVN says new channel will be profitable within 2 years

TAG'S: TVN, Media

TVN24 Biznes i Swiat, business and international news channel of media group TVN launched at the beginning of January as a replacement for TVN CNBC may become profitable before the two-year target thanks to operating cost synergies with TVN`s other news station, TVN24, said TVN management board member Andrzej Pieczynski.

ADVERTISING - Poland`s ad market may grow by 1.4% to PLN 6.456 bln in 2014, ZenithOptimedia media house forecasts.  Universal McCann media house forecasts an even higher growth rate of 3.6% for the whole ad market.  The TV ad market is expected grow by 1% according to ZenithOptimedia and by 2% according to Universal McCann.


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